E-commerce · Fashion
CASE.01
DTC Apparel Brand Breaks the Scaling Ceiling
3.1×Blended ROAS (from 1.8×)
+142%Monthly revenue in 6 months
-31%Cost per acquisition
A direct-to-consumer apparel brand was stuck at $400k monthly spend with decaying returns. We rebuilt the account architecture around creative test cells and shifted 30% of budget to TikTok UGC, unlocking profitable scale.
Gaming · Strategy
CASE.02
Mid-Core Mobile Game Recovers Payback Windows
-38%Cost per install
+64%D7 ROAS
11 moPayback period (from 18+)
Rising CPIs had pushed payback beyond 18 months. We rebuilt bidding around predicted D30 LTV clusters and re-cut creative for mid-core audiences, compressing payback while lifting volume.
Fintech · Personal Finance
CASE.03
Fintech App Scales Installs Under Strict Compliance
+210%Qualified sign-ups
-44%Cost per funded account
99.2%Tracking match rate
A personal finance app needed compliant acquisition across regulated markets. We built server-side conversion tracking with consent-aware pipelines, then scaled on intent-tiered bidding.
SaaS · Productivity
CASE.04
B2B SaaS Turns Trial Sprawl into Pipeline
+87%Sales-qualified trials
-29%Cost per opportunity
2.4×Pipeline from paid channels
Trial volume was high but sales-qualified conversion was thin. We restructured campaigns around job-function intent and retargeted by product activation signals, aligning paid media to pipeline value.
Media · Publishing
CASE.05
News Publisher Rebuilds Its Monetization Stack
+41%RPM after rebuild
98.6%Fill rate across geos
-18%Ad-related bounce rate
A mid-size publisher left revenue on the table with a legacy waterfall. We migrated to a hybrid bidding stack, tuned viewability floors and diversified demand, lifting RPM without hurting user experience.
E-commerce · Consumer Electronics
CASE.06
Cross-Border Seller Localizes Into 5 New Markets
5Markets launched in 90 days
2.7×ROAS in new markets
$1.2MQuarterly revenue from expansion
A consumer electronics seller expanded beyond its home market with fully localized creative in five languages and region-specific bidding, turning a test budget into a seven-figure channel.
Client identities anonymized under NDA. Figures verified against platform and revenue data at engagement close.