Case Studies

Work measured in deltas, not decks.

Every engagement starts by agreeing a baseline and the metrics that matter. Below is a selection of anonymized results — numbers first, adjectives second.

E-commerce · Fashion CASE.01

DTC Apparel Brand Breaks the Scaling Ceiling

3.1×Blended ROAS (from 1.8×)
+142%Monthly revenue in 6 months
-31%Cost per acquisition

A direct-to-consumer apparel brand was stuck at $400k monthly spend with decaying returns. We rebuilt the account architecture around creative test cells and shifted 30% of budget to TikTok UGC, unlocking profitable scale.

Meta + TikTokNorth America & EU
Gaming · Strategy CASE.02

Mid-Core Mobile Game Recovers Payback Windows

-38%Cost per install
+64%D7 ROAS
11 moPayback period (from 18+)

Rising CPIs had pushed payback beyond 18 months. We rebuilt bidding around predicted D30 LTV clusters and re-cut creative for mid-core audiences, compressing payback while lifting volume.

AppLovin + Unity AdsGlobal (Tier-1 focus)
Fintech · Personal Finance CASE.03

Fintech App Scales Installs Under Strict Compliance

+210%Qualified sign-ups
-44%Cost per funded account
99.2%Tracking match rate

A personal finance app needed compliant acquisition across regulated markets. We built server-side conversion tracking with consent-aware pipelines, then scaled on intent-tiered bidding.

Google Ads + MetaUS, UK, Canada
SaaS · Productivity CASE.04

B2B SaaS Turns Trial Sprawl into Pipeline

+87%Sales-qualified trials
-29%Cost per opportunity
2.4×Pipeline from paid channels

Trial volume was high but sales-qualified conversion was thin. We restructured campaigns around job-function intent and retargeted by product activation signals, aligning paid media to pipeline value.

Google + LinkedIn + MetaNorth America & ANZ
Media · Publishing CASE.05

News Publisher Rebuilds Its Monetization Stack

+41%RPM after rebuild
98.6%Fill rate across geos
-18%Ad-related bounce rate

A mid-size publisher left revenue on the table with a legacy waterfall. We migrated to a hybrid bidding stack, tuned viewability floors and diversified demand, lifting RPM without hurting user experience.

Programmatic + MediationEurope
E-commerce · Consumer Electronics CASE.06

Cross-Border Seller Localizes Into 5 New Markets

5Markets launched in 90 days
2.7×ROAS in new markets
$1.2MQuarterly revenue from expansion

A consumer electronics seller expanded beyond its home market with fully localized creative in five languages and region-specific bidding, turning a test budget into a seven-figure channel.

Meta + Snapchat + KwaiSEA, MENA, LATAM

Client identities anonymized under NDA. Figures verified against platform and revenue data at engagement close.

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