Services

Four disciplines. One accountable system.

Buying, creative, monetization and measurement run as one operating loop — so learnings in each discipline compound into the others.

01 / Service

Performance Ad Buying

Full-funnel media, bought with discipline.

We plan and execute paid media across Meta, Google, TikTok, Snapchat and programmatic exchanges. Every dollar is mapped to a funnel stage, a hypothesis and a measurable exit criterion — so budgets scale only when the unit economics say so.

Capabilities

  • Cross-platform media planning & budget allocation
  • Direct ad-account setup, pixel and conversion architecture
  • Bid strategy management across auction types
  • Full-funnel campaign structuring, prospecting to retargeting
  • Scaling governance with marginal-CPA thresholds

Why it works

  • Every dollar mapped to a funnel stage, hypothesis and exit criterion
  • Scale decisions gated by unit economics, not blended averages
  • Weekly reallocation across platforms on marginal returns
Discuss Performance Ad Buying →

Engagement workflow

01
Audit & Baseline

Account history, tracking health and unit economics are mapped before a single dollar moves.

02
Plan & Structure

Funnel-stage architecture, budget splits and creative test cells are agreed against your targets.

03
Launch & Manage

Bids, budgets and audiences are managed daily, with pacing and anomaly guardrails always on.

04
Scale or Kill

Winners scale when the economics clear; losers are cut fast and the learnings are logged.

02 / Service

Creative Production

Ad creative engineered for the feed.

Our in-house studio ships performance creative at volume — UGC-style video, motion graphics, statics and localized variants. Each asset is tagged to a hypothesis, so creative decisions are made on data, not taste.

Capabilities

  • Short-form video production for TikTok, Reels and Shorts
  • UGC sourcing, scripting and editing pipelines
  • Static and motion display creative
  • Localization and cultural adaptation in 18 languages
  • Hook, pacing and CTA variant testing frameworks

Why it works

  • 200+ creative variants produced per quarter at peak
  • Hook-rate benchmarking against 40M+ observed impressions
  • Creative fatigue detected and rotated before CTR decay
Discuss Creative Production →

Engagement workflow

01
Research

We mine winning patterns from your category, competitors and our anonymized cross-client creative database.

02
Script & Storyboard

Hooks, proof points and CTAs are drafted as testable variants, not one-off artworks.

03
Produce

Editors, motion designers and native speakers produce platform-native versions in parallel.

04
Measure & Iterate

Retention curves and conversion data route budget to winners; losing structures are retired fast.

03 / Service

Media Monetization

Turn traffic and inventory into revenue.

For publishers, app developers and traffic owners we design monetization stacks: ad mediation, waterfall and bidding optimization, plus arbitrage strategies that buy quality traffic at a spread. Revenue per session is the only vanity metric we refuse to inflate.

Capabilities

  • In-app and web ad mediation architecture
  • Header bidding, waterfall and hybrid monetization
  • Traffic arbitrage with quality and compliance controls
  • eCPM floor management and demand diversification
  • SDK and privacy compliance integration (GDPR / CCPA)

Why it works

  • Typical 20–45% RPM uplift after mediation rebuilds
  • Fill rates stabilized above 98% across geos
  • Arbitrage portfolios run with margin guardrails, not hope
Discuss Media Monetization →

Engagement workflow

01
Inventory Audit

Session depth, viewability, geo mix and existing demand sources are mapped to find leaked revenue.

02
Stack Design

We design the mediation and bidding structure matched to your traffic profile and latency budget.

03
Integrate & Tune

SDKs, adapters and price floors are rolled out in controlled phases with rollback paths.

04
Grow the Spread

Demand partners are continuously re-auctioned; buying-side arbitrage is scaled only where margins clear.

04 / Service

Data & Analytics

Attribution you can defend in a board meeting.

We build the measurement layer that makes every other service honest: server-side tracking, unified attribution, incrementality testing and dashboards your finance team will actually trust.

Capabilities

  • Server-side tagging and first-party data pipelines
  • Cross-platform attribution modeling (MMM-lite and MTA)
  • Incrementality and geo holdout experiments
  • LTV and cohort-based reporting
  • Real-time spend and revenue dashboards

Why it works

  • Conversion capture recovered 8–15% after iOS privacy changes
  • Single reporting source replacing 4+ platform dashboards
  • Budget reallocation decisions validated by holdout tests
Discuss Data & Analytics →

Engagement workflow

01
Tracking Audit

We diff platform-reported conversions against your revenue data and quantify the gap.

02
Pipeline Build

Server-side events, consent handling and warehouse feeds are implemented with full QA.

03
Model & Validate

Attribution models are calibrated against holdout experiments, not platform defaults.

04
Operationalize

Dashboards and alerts hand the truth to media buyers daily, and to leadership monthly.

Next step

Not sure which discipline moves first?

Tell us about your funnel, your markets and your targets. We'll come back within one business day with an honest read on the opportunity.